Joining Central and Account Management

How to Create an Account

Creating an account with Central is the first step to a personalized wine journey. Simply click on the "Sign Up" button on our homepage, fill in your details, and submit. You’ll receive a confirmation email shortly after.

How to Update Account Information

To update your account information, log in and navigate to the "My Account" section. Here, you can edit your personal details, preferences, and shipping address.

Resetting Your Password

If you’ve forgotten your password, click the "Forgot Password" link on the login page and follow the instructions to reset it. You'll receive an email with a link to create a new password..

Creating and Understanding Your Taste Profile

What is a Taste Profile?

Your Taste Profile is a unique representation of your taste preferences. It helps us recommend wines, beers, and spirits that match your tastes. Think of it as your personal flavor roadmap, guiding you through the vast world of beverages to discover what truly delights your palate.

How to Create Your Taste Profile

Creating your Taste Profile is straightforward and enjoyable. After you've created an account, you'll be prompted to complete a short questionnaire. This questionnaire asks about your preferences in wines, beers, spirits, and non-alcoholic beverages, as well as specific varietals, styles, and flavors you enjoy. Your answers will form the basis of your Taste Profile.

How to Update Your Taste Profile

Your tastes might change over time, and so can your Taste Profile. To update it, simply go to the "My Profile" section and select "Edit Taste Profile." Here, you can modify your previous selections or add new preferences to refine your recommendations further.

Understanding Your TasteType

Within your Taste Profile is your TasteType, inspired by the groundbreaking work of Tim Hanni. Your TasteType is a deeper dive into your sensory preferences and how they relate to wine, beer, and spirits. It guides you toward beverages that not only match your taste but also have the potential to expand your horizons in the most delightful way.

Discovering Your Taste Profile with Vinny

What is Vinny, and How Does It Work?

Vinny is your AI Taste Companion here at Central. Developed to enhance your journey through the world of wines, beers, spirits, and non-alcoholics, Vinny provides personalized support and recommendations. By leveraging artificial intelligence, Vinny interprets your taste preferences and behaviors to suggest products and content tailored just for you.

How to Interact with Vinny

Interacting with Vinny is simple. Look for the chat icon on our website to start a conversation. Vinny can assist with a wide range of queries, from order tracking to finding the perfect wine for dinner. Just type your question, and Vinny will provide insightful answers in real-time.

How to Take the TasteType Quiz with Vinny

To discover your TasteType, start a chat with Vinny and ask to take the TasteType quiz. Vinny will guide you through a series of questions about your taste preferences and experiences. Your responses help Vinny understand your unique TasteType, which is crucial for personalized recommendations.

How Vinny Uses Your Taste Profile for Recommendations

Once you've completed the TasteType quiz, Vinny uses this information, combined with your Taste Profile, to recommend products and content that align with your preferences. Whether you're exploring wines, beers, spirits, or non-alcoholic options, Vinny's suggestions are designed to suit your taste and encourage delightful discoveries.

Product Recommendations and Discoveries

How Central Curates Product Recommendations

At Central, product recommendations are curated using a combination of expert knowledge and sophisticated algorithms. This process considers your Taste Profile, purchase history, and interaction with our content to suggest products that you're likely to love. Our goal is to make your discovery journey personalized and filled with delightful surprises.

Exploring Curated Collections

Our curated collections are thoughtfully assembled to introduce you to new experiences, flavors, and stories. From regional explorations to thematic selections based on seasons or moods, these collections are a fantastic way to discover products that align with your tastes or push your boundaries in exciting ways.

Finding Products Suited to Your TasteType

Your TasteType, a cornerstone of your Taste Profile, guides you to products that resonate with your personal preferences. On your MyCentral page, you'll find recommendations specifically tailored to your TasteType, ensuring every suggestion has the potential to become a new favorite.

Discovering New Tastes and Products

Exploration is at the heart of the Central experience. We encourage you to venture beyond your usual choices, supported by our recommendations and curated collections. New tastes and products are regularly featured, offering endless opportunities for discovery and enjoyment based on your evolving preferences.

Ordering and Payments

How to Place an Order

Placing an order on Central is seamless. Once you've found the items you wish to purchase, add them to your cart. When you're ready, navigate to your cart and click the "Checkout" button. You'll be prompted to enter your shipping details, choose a delivery option, and select a payment method. Review your order summary, then click "Place Order" to complete your purchase.

Payment Options

We accept a wide range of payment options for your convenience, including major credit cards, debit cards, PayPal, and Afterpay. Our payment gateway is secured with the latest encryption technology to ensure your transaction is safe and private.

Using Promo Codes and Gift Cards

If you have a promo code or a gift card, you can apply it during checkout. Enter the code in the designated field, and the discount or credit will be applied to your order total. Please note that some conditions may apply to promo codes and gift cards, such as minimum spend or specific product eligibility.

Order Confirmation and Tracking

After placing your order, you'll receive an order confirmation email with your order details and a unique order number. You can track the status of your order through the "My Orders" section of your account. We'll also keep you updated with email notifications as your order progresses from preparation to dispatch and delivery.

Delivery and Shipping

Shipping Options and Costs

Central offers several shipping options to meet your needs, including standard, express, and international shipping. Shipping costs are calculated based on your order size, weight, and delivery location. You can view the estimated shipping costs in your shopping cart before completing your purchase.

Tracking Your Delivery

Once your order is dispatched, you'll receive a shipping confirmation email with a tracking number. You can use this number on our courier's website to track the delivery status of your order in real-time, ensuring you're informed every step of the way.

Delivery Times and Issues

Delivery times vary depending on your selected shipping option and location. Standard delivery typically takes 3-5 business days, while express delivery can shorten this time. If you encounter any issues with your delivery, such as delays or missing packages, please contact our customer service team for assistance.

International Shipping Policies

Central is delighted to offer international shipping to select countries. International orders are subject to shipping fees, taxes, and duties according to the destination country's policies. Please be aware that delivery times for international orders may vary due to customs processing.

Returns and Refunds

Return Policy

At Central, we strive for your complete satisfaction. If you're not happy with your purchase, you can return it within 30 days for a full refund or exchange. Items must be in their original condition and packaging. Please note that some products, such as perishable goods, are not eligible for return.

How to Initiate a Return

To initiate a return, please visit the "My Orders" section in your account and select the order you wish to return. Follow the instructions to submit a return request. Once approved, you'll receive a return shipping label and instructions on how to send back your items.

Refund Processing Time

After we receive your returned items and inspect their condition, we will process your refund. The refund will be credited back to your original method of payment within 7-10 business days. We'll notify you via email once your refund has been issued.

Receiving a Refund for a Damaged or Incorrect Item

If you receive a damaged or incorrect item, please contact us immediately. We'll arrange for a return shipping label to be sent to you at no cost, and you'll have the option to receive a refund, replacement, or exchange. We aim to resolve these issues promptly and to your satisfaction.

General Drink Knowledge and Vinny’s Assistance

Accessing Drink Knowledge Through Vinny

Vinny, your AI taste companion, is equipped with a vast database of drink knowledge to help you learn more about your favorite beverages. Whether you're curious about wine varietals, beer styles, or spirits, Vinny can provide you with insights, tasting notes, and recommendations tailored to your TasteType.

Learning About Wine, Beer, and Spirits

With Vinny's assistance, exploring the world of wine, beer, and spirits has never been easier. Ask Vinny about the history of specific drinks, how they're made, or even get advice on food pairings. Vinny is here to enhance your understanding and appreciation of diverse beverages.

Educational Resources and Guides

Aside from personalized advice, Vinny can direct you to a variety of educational resources and guides available on Central. From beginner's guides to in-depth articles on specific drink categories, these resources are designed to enrich your knowledge and inspire exploration within the Central community.

Promotions, Special Offers, and Subscriptions

Current Promotions and How to Access Them

Stay up to date with Central’s current promotions by visiting the “Promotions” section on our website or keeping an eye on your inbox for exclusive email offers. These promotions range from discounts on select items to buy-one-get-one deals, providing ample opportunities to save on your favorite drinks.

Exclusive Deals for Subscribers

Subscribers to Central’s newsletter and members of our subscription services enjoy access to exclusive deals not available to the general public. These include early access to new products, special discounts, and subscriber-only promotions designed to enhance your Central experience.

Managing Your Subscription

Managing your subscription is easy with Central. You can adjust your preferences, pause your subscription, or cancel at any time by accessing the “My Subscription” section in your account. This flexibility allows you to tailor your subscription to fit your needs and schedule.

Privacy and Security

Data Privacy Policy

Central is committed to protecting your privacy and ensuring the security of your personal information. Our data privacy policy outlines how we collect, use, and safeguard your data. It details your rights regarding your personal information and how you can access and update it. We encourage you to review our policy to understand our practices.

Securing Your Account and Personal Information

Your account's security is a top priority for us. We implement robust security measures to protect your account and personal information from unauthorized access. This includes secure password practices, two-factor authentication, and encrypted data transmission. We also recommend that you regularly update your passwords and review your account settings for maximum security.

Opting Out of Data Sharing

We respect your privacy choices. If you prefer not to have your data shared with third parties for marketing purposes, you can opt out at any time. Simply visit the privacy settings in your account to manage your preferences, or contact our support team for assistance. We are committed to honoring your privacy preferences.

Support and Customer Service

How to Get Help and Support

For assistance with any aspect of your Central experience, our comprehensive Help Center provides answers to frequently asked questions, guides, and tips. If you need further help, our support team is just a few clicks away. You can access support through your account dashboard, enabling us to provide tailored assistance promptly.

Contacting Customer Service

Our customer service team is available to assist you with any inquiries or issues you may encounter. You can contact us via email, phone, or live chat for immediate assistance. Our goal is to ensure your Central experience is seamless and enjoyable.

Feedback and Suggestions

We value your feedback and are always looking for ways to improve. If you have suggestions or comments about your experience with Central, please don't hesitate to share them with us. Your input is crucial in helping us enhance our services and better serve our community.