What we do | Wine Central

Your Taste Profile matched to our great deals

Hi, we’re Wine Central!

We’re a bunch of Kiwis who love a good tipple but don’t like being told what to buy. That’s because in the drinks biz reviews, peer pressure and higher pricing dictate what people should buy and whether they should enjoy it.

This doesn’t make sense to us. Everyone is different. And all too often you fork out big bucks only to discover that a product isn’t really up your alley.

That’s why we created the Taste Profile. Here, instead of telling you what you should like, we help you discover what you do like based on your preferences. You’re the connoisseur around here!

We also like to appeal to your bank account. Value is huge for us around here because it’s not about how much you spend, but how much you get for what you spend. And we’ve been around long enough to know that yes, you can get an awesome wine for under $15. And no, just because it’s over $50 doesn’t mean it’s great.

Together we build and maintain your Taste Profile, and use it to select products that are most likely to appeal to your preferences. Goodbye endless searching and hello personalised offerings.

Sometimes we may miss the mark. And if this happens, just send it back. We’ll refund no questions asked. Then don’t forget to update your profile with product ratings. That way we’ll know to steer clear of that particular product in future!

So here’s our ultimate goal in a nutshell:

To have you discover what you like and give you great value options to explore the far reaches of your preferences.


Paul and the Wine Central team